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Digital edition: Podcasting for Entrepreneurs
2027 is going to be the biggest year for podcasting in history.
Ten lessons every entrepreneur must know to turn a podcast into high-value clients and cash flow.
(Get the frameworks, scripts, and systems Michael Anthony used to build a show with 4M+ downloads that books sales calls every week.)
What if your podcast finally became the client engine you have been trying to build?
That is exactly what you will find inside Podcasting for Entrepreneurs: the same system Michael Anthony uses to turn episodes into pipeline, and that he teaches inside the Unbroken Business Support Group.
This isn't theory.
This is what's working right now.
- Real case studies and numbers. Not another "just be consistent" podcast guide.
- The step-by-step business podcast framework Michael uses to turn listeners into paying clients.
Now available for instant digital download
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Meet your author
Why I wrote this book
Hi, I'm Michael Anthony, "Unbroken." I wrote this handbook from the mic, not from theory. My podcast is the front door to every business I run.
Here's what I've built along the way:
- #1 Best Selling Author of Think Unbroken
- 800+ podcast episodes published
- 4M+ podcast downloads
- 3,000+ paid clients coached
- $30M+ in revenue across companies I own and operate
- Award-winning speaker Winner of Grant Cardone's Great American Speak-Off
- Featured on Apple TV, CBS, NBC, ABC, Newsweek, Jubilee, and more
- 300+ guest appearances on other shows
My mission
"To empower entrepreneurs to build profitable, purpose-driven businesses by equipping them with the tools, strategies, and community they need to live on their terms."
The problem
Most business podcasts don't have an audience problem. They have a conversion problem.
They publish every week. They get downloads. They get compliments. But the pipeline doesn't move, because the show was never built to sell.
They have the mic. They have the story. What they don't have is the business framework that turns episodes into booked calls and revenue.
"A podcast without an offer is an expensive hobby."
The core framework
The Podcast Flywheel
Every profitable show stands on three pillars. Miss one, and the show stays a hobby.
Audience
The right listener: someone who can actually buy what you sell.
Authority
Interviews and episodes that position you as the obvious choice.
Conversion
Scripts and CTAs that move a listener to a call or a purchase.
Why listen to Michael
From rock bottom to the top of the charts
- 01From homeless child with drug-addict parents to building businesses that change lives.
- 02Made his first $1M by 25, then lost it all. 350 lbs, two packs a day, $50K in debt.
- 03Did the work. Got Unbroken. Rebuilt into multiple seven-figure businesses.
- 04Now: 800+ episodes, 4M+ downloads, and a show that runs like a revenue engine.
"Broke people don't change the world."
The price of ignorance
Avoid the expensive podcast mistakes Michael made, so you don't have to.
- Launching without an offer behind the show
- Chasing download counts instead of buyers
- Interviewing guests who will never refer a client
- Spending hours in production with nothing to show for it
- Starting, stopping, and restarting the show
Every lesson in this handbook came from a mistake that cost time, money, or both.
The promise
Motivation is useless. This is a book with tools. This is a business podcast handbook.
A practical roadmap for building a show that pays for itself many times over.
A letter from
Michael Anthony
I'm not going to BS you.
This book alone won't make your show a hit overnight. But if you do the work, it will give you the system I wish I had when I recorded episode one.
I've recorded episodes nobody heard. I've booked guests who went nowhere. I've spent money on production that never paid back. I've made almost every podcasting mistake there is.
Those lessons became the framework behind 800+ episodes, 4M+ downloads, and thousands of clients.
If you know your voice should be reaching more buyers, this book is your next step.
Michael Anthony "Unbroken"
Authority
Built from hard-earned experience. Not theory.
Who it's for
This book is for you if…
- You have a podcast, but it isn't bringing in clients
- You want to start a show and do it right the first time
- You know your voice can sell, but you need the system behind it
- You are tired of guessing what to publish next
- You want more leads, more calls, and more cash flow from your content
- You are ready to stop consuming and start recording
Chapters
Inside the Handbook
Not just theory
Plus 7 real case studies & 2 bonus glossaries
Every framework is paired with a real story, and you'll never have to Google a podcast term again.
Real case studies inside
- From zero to first sponsor
- The guest who became a $50K client
- Selling before episode one
- The clip that filled a webinar
- Turning a show into a mastermind
- Fixing a show with no CTA
- Asking for the sale on air
2 built-in glossaries
📘 Podcast business terminology (30+ terms)
CTA, funnel, lead magnet, sponsor read, show notes, clip, RSS, conversion rate, and every word a serious host needs.
🔤 Acronym glossary
Know your numbers, or stay broke.
"Passion alone won't pay the bills, and a purpose without a plan will leave your ass broke."
Industry recognition
What leaders are saying
"That was freaking unbelievable. That was freaking sick! I'm very impressed with Michael's commitment."
Grant Cardone
Founder, 10X
"Your frequency is your neighborhood and this guy is my next door neighbor."
David Meltzer
Co-founder, Sports 1 Marketing
"Michael's story is unbelievable and one that people must hear."
Leila Hormozi
Founder, Acquisition.com
"That was freaking unbelievable. That was freaking sick! I'm very impressed with Michael's commitment."
Grant Cardone
Founder, 10X
"Your frequency is your neighborhood and this guy is my next door neighbor."
David Meltzer
Co-founder, Sports 1 Marketing
"Michael's story is unbelievable and one that people must hear."
Leila Hormozi
Founder, Acquisition.com
The offer
Get Podcasting for Entrepreneurs today.
Your practical guide to building a show with clarity, positioning, conversion, and cash flow.
Limited Time Offer
🔔 Hurry! Price increases to $24.95 (It's $24.95 on Amazon) soon. Grab your copy before the update!
Your information is safe. No spam. Just tools to help you build.
Money Back
100% secure 256-bit encrypted checkout
Guarantee
The No-BS Value Guarantee
If this handbook does not give you practical, useful, and immediately applicable podcasting insight, you should not have paid for it.
Read it, use it, and implement what you learn.
FAQ
Questions, answered.
Who is this book for?
Entrepreneurs, coaches, and operators who want a podcast that brings in clients, not just downloads.
Do I need a podcast already?
No. The early chapters cover positioning and monetizing before launch.
Is this a motivational book?
No. It's a handbook with frameworks, scripts, and checklists.
Will this help me get more clients?
That's the point. Chapters 8 through 10 are about turning listeners into sales conversations.
Is this connected to Unbroken Business Support Group?
Yes. It's the same podcast system Michael teaches inside BSG.
You are one decision away from building differently.
Stop guessing. Stop publishing into the void. Get the handbook and start building a show that pays.